MAPS FOR BUSINESS

How Clarriots HomeCare used franchise territory maps as part of their route to growth

How Clarriots HomeCare used franchise territory maps as part of their route to growth

Clarriots HomeCare is a leading provider of home care in the UK. The premise of the business is working with local authorities, the NHS and individuals to provide a range of care services. They began trading in 2009 and grew the business successfully over the following years within their local […]

 
 

How cartoon maps can help advertise your business

How cartoon maps can help advertise your business

When looking at ways to promote your business, maps can be a very useful tool. They are more likely to be retained and re-used than other promotional material and therefore your brand will be in circulation over a longer period and a wider area. Cartoon maps offer an accessible way […]

 
 

How Travis Perkins were able to improve customer engagement using their postcode data

How Travis Perkins were able to improve customer engagement using their postcode data

Travis Perkins, whose portfolio of companies also boasts Plumbing Trade Supplies, Wickes, City Plumbing, Keyline, CCF and Benchmarx, run a loyalty card scheme in an effort to improve customer engagement and retain building supplies customers to their nationwide branch network.┬á In reviewing activity levels across all such Travis Perkins cardholders, […]

 
 

How charity Elephant Family used cartoon maps to promote their charity event the Elephant Parade

How charity Elephant Family used cartoon maps to promote their charity event the Elephant Parade

Elephant Family have commissioned Lovell Johns over the past few years to create beautifully stylised mapping for their charity events, with the focus being to produce city maps showing the locality of the event. One of the most exciting projects we have worked on was for the Elephant Parade, depicting […]

 
 

How postcodes can aid your customer engagement strategy

How postcodes can aid your customer engagement strategy

All businesses hold location-based or spatial data, perhaps just the postcodes of employees, but many may not realise the potential of the postcode for greater customer engagement when used with certain spatial analysis techniques. Put your business where you customers are. The common postcode unit may only be specific to […]

 
 

5 great examples of cartoon maps

5 great examples of cartoon maps

The description ‘cartoon map’ can be used to cover a wide range of maps. It may refer to an illustrated map that uses additional images or graphics to enhance the map detail or make the map more appealing. Illustrated maps are often used by facilities that appeal to children, such […]

 
 

How Electronics Giant made business cost savings by using mapping software

A global Electronics manufacturer approached us with a problem of how to accurately map and report on sales of cameras and camcorders.┬á The requirement was to make business cost savings in this area by reducing manual input. The Sales and Marketing Team undertake quarterly financial audits of camera equipment sales […]

 
 

How mapping software can cut business costs

How mapping software can cut business costs

All businesses hold location-based or spatial data, be it the postcodes of employees, the addresses of clients or the Sales Regions covered by their Engineers.┬á When a business is making regular decisions based on such datasets then the use of mapping software can cut business costs by combining databases with […]

 
 

Top 5 ways to reduce business costs

Top 5 ways to reduce business costs

Any business in the current climate will be addressing how in increase sales, however reducing business costs may well be the far easier way to a profitable business. Here are the top 5 ways to reduce business costs: Widen your supplier base search.┬á Where bought-ins make up a significant part […]

 
 

How Abercrombie & Kent used branded maps in their promotion strategy

How Abercrombie & Kent used branded maps in their promotion strategy

Abercrombie & Kent are a luxury travel operator who organise bespoke holidays to many global destinations. The company were looking to promote their identity with a range of branded maps with a distinctive style. The maps would also highlight holiday destinations to their customers. Our designer discussed the requirement in […]