MBO

What Are Best Practices to Benefit from Business Mapping Software?

What Are Best Practices to Benefit from Business Mapping Software?

We speak to lots of companies who are looking to benefit from some location intelligence. But where to start? The locations of customers, contacts, outlets, or sales are commonly only a few clicks away. Many organisations can pull address data from a CRM, a database like Oracle or SAP, or […]

 
 

How Mapping Software Can Aid Your Business Idea

How Mapping Software Can Aid Your Business Idea

I seem to have noticed plenty of Mexican fast food restaurants popping up around the South East, which means fiesta time for me. But what about other cuisines, or indeed business ideas, that just seem destined to succeed? If you’ve spotted a great niche in the market, mapping software could […]

 
 

Visualising Postcode Data Using Map Symbols

Dots on Map

The use of Business mapping software, where you import your specific business datasets into a digital map environment, enables geographic data visualisation, but it doesn’t end there. Dots On A Map A web map software product will automatically deal with the import of data from your Excel spreadsheet or CSV […]

 
 

Using Business Mapping Software for Marketing Analysis

Market Analysis

There are many different ways a business can use mapping software for market analysis, from straightforward visualisations to sophisticated analysis involving market penetration and export of target lists. It often involves using a spatial or geographic reference point within a marketing dataset. The accuracy level of geo-locating that dataset can […]

 
 

Winter Temperatures Outside – Time for a Heat Map!

Winter Temperatures Outside – Time for a Heat Map!

Heat maps can be a great way to bring your business data to life with mapping software. They show how the intensity of something varies geographically, using vibrant colours to highlight hotspots. It can be a helpful way to show anything from customer sales to population density to, well, temperature. […]

 
 

Techniques for Visualising Map Datasets

Atlas mapping

Maps can paint a rich picture of the world around us, but thematic maps should be simple and easy to understand. Sometimes we need to combine information from several datasets on one visualisation, but what techniques for visualising map datasets can we use?  Here are a few ideas for the […]

 
 

How to Grow Your Business using Mapping Software

Increasing sales through territories

So you’re thinking of expanding the business – exciting times! Perhaps you’ve survived the recession in a leaner form or have spotted a niche in the changed economy. Business mapping software could help you seize your opportunity. Here we look at some ways that an affordable tool like Map Business […]

 
 

Solving Problems with Business Mapping Software

Mapping tool showing key data

Affordable mapping tools like Map Business Online are giving many organisations the opportunity to visualise their business data on interactive maps for the first time. It can be easy to master the basics. You should quickly be able to plot your data points on a map, build some territories, apply […]

 
 

Using Colours and Symbols to Make Clear Business Maps

Using Colours and Symbols to Make Clear Business Maps

Business mapping tools like Map Business Online show the geography of your business data. They are powerful tools for data visualisation, putting your organisation’s processes and results straight onto a map. To make a clear, effective map for your audience, you’ll need to find a good way to show your […]

 
 

How MBO can be used to generate franchise territory mapping areas

How MBO can be used to generate franchise territory mapping areas

Franchise territory mapping plays an important role early in the franchising process, and helps to grow the business quickly. It is also encouraging for potential franchisees to see that their allocated areas are clear, are based on genuine market size considerations, and can be protected as they develop new business. […]