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Top 5 ways to reduce business costs

Top 5 ways to reduce business costs

Any business in the current climate will be addressing how in increase sales, however reducing business costs may well be the far easier way to a profitable business. Here are the top 5 ways to reduce business costs: Widen your supplier base search.┬á Where bought-ins make up a significant part […]

 
 

How Abercrombie & Kent used branded maps in their promotion strategy

How Abercrombie & Kent used branded maps in their promotion strategy

Abercrombie & Kent are a luxury travel operator who organise bespoke holidays to many global destinations. The company were looking to promote their identity with a range of branded maps with a distinctive style. The maps would also highlight holiday destinations to their customers. Our designer discussed the requirement in […]

 
 

Importance of branded mapping in your promotion strategy

Importance of branded mapping in your promotion strategy

Advertising campaigns or online marketing are, of course, important for business promotion. However, putting something, like branded mapping, into the hands of your audience is a great way to engage and gain potentially ongoing visibility. You will want your brand to be seen and recognised by a wide range of […]

 
 

5 of the best brand promotion strategy ideas

5 of the best brand promotion strategy ideas

1. Define your target market Who are your customers: what are their interests and how can your brand attract their attention? To create an effective brand, it is important to decide the appeal of the product and target your brand promotion strategy to this group. 2. Set up reliable customer […]