The use of Business mapping software, where you import your specific business datasets into a digital map environment, enables geographic data visualisation, but it doesn’t end there.

Dots On A Map

A web map software product will automatically deal with the import of data from your Excel spreadsheet or CSV file and use the postcode or address fields to display each row as a dot or pin on the map. This still requires some input on your part. You will need to decide which column headings to bring through into the mapping, particularly in relation to the non-address or attribute data. For example, a call centre might want to display all phone numbers or emails when the user clicks on the map. Or you might want to bring through number or category fields which can then use for visualisation or to build territories.

When importing data into the mapping software, you next need to think about map symbols; specifically the size, colour and type of map symbols which will work best given the density of data and geographic scope. As well as using traditional small circular dots or pins, you can also use branded symbols or logos.

Visualising Postcode Data Using Map Symbols

Visualising Postcode Data Using Map Symbols

Bring In Your Design

In addition to using the standard library of symbols within the software, you can also bring in your own design elements to enhance a map by importing small image files such as JPEGs. Many industries have a distinctive theme, for example Health Care or Safety, which would lend itself to use of strong map symbols to reinforce a Sales Force Map. Likewise strong consumer brands will benefit from the use of well known Trademarks or logos. Map symbols and points are also commonly used to link to information associated with that location or area such as pins associated with postcodes.

Use Of Administrative Boundaries

Instead of providing all business data linked to point locations such as postcodes, data visualisation might be best achieved by using colour coding of postcode areas, districts or even counties. These geographies can be particularly powerful for communicating prevalence or density of something through the use of a colour ramp to provide a ‘heat map’.

These few examples serve to illustrate how business mapping software gives you the tools to create maps in many different ways.